• Eco Friendly
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  • Where to Start
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• Glossary

Platinum

plat·​i·​num | ˈplat-nəm

noun

The most precious of white metals

Platinum is the strongest metal to hold diamonds and lasts three times longer than gold over time. When used in jewelry, it is 90% or 95% pure platinum mixed with an alloy, making the metal denser. Platinum will never lose its silver color and is hypoallergenic.